Alicia is known for her brilliant casting and British comedy. Her body of work spans television, commercials, short film, and sketches, and she has frequently collaborated with globally recognised brands and popular streaming networks. She’s won at the British Arrows, YDA’s and Kinsale Sharks, and was featured at the New Director's Showcase in Cannes Lions. 

She has directed commercials for TUI, Walkers, Durex, Comic Relief, Toyota, McDonalds, AXA, Nescafe and McVities. Her TV work includes The Outlaws, Pure, Flack and Sisters. She has recently directed part of Lena Dunham’s Netflix series, Too Much.